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Buffer

Direct answer

Buffer holds posts in a queue you approve. On 25 October 2026 the free plan was free forever, up to three channels, ten scheduled posts per channel, and one user. Essentials was $5 a channel a month on yearly billing. Claude can draft the post. Buffer should not publish a sentence you have not read.

A cafe, salon, or shop that already has a true note and needs a queue, not a new writer.

Watch out. The free queue is ten scheduled posts per channel. A fourth channel is a paid channel. Do not turn on publishing that skips your approval.

WebsitePricing

Google Business Profile is one of the channels Buffer lists. That is a post, not a review reply. Reviews stay on the review playbook. The queue itself is the Buffer playbook.

Playbooks using Buffer

  • Social post repurposingBufferAbout an hour to connect the channels and write the rule£0 on the free plan/mo

    Social posts queued in Buffer

    A social scheduler for a small business should queue posts you have already approved. Claude can turn one true note into a Google post, an Instagram caption, and a LinkedIn post. Buffer's free plan, on 25 October 2026, held three channels and ten scheduled posts each. You press publish. This has not been live-tested.

Questions

What refills the ten posts?

The pricing page said 10 scheduled posts per channel, refill anytime. A slot comes back when a post publishes. It is a queue length, not a ban on posting after ten.

What did Essentials cost?

On 25 October 2026 the yearly view listed $5 a month per channel, shown as $60 billed yearly, with a 14-day trial. The monthly toggle is on the same page. Read it before you pay.

Does the free plan include the AI assistant?

The free column on the pricing page listed AI Assistant among what is included. This library still drafts in Claude from a note you wrote, and a person approves the queue.