Lusha
Desk research by Penelope Voss · Updated 2 November 2026
In short: Lusha is a B2B contact data tool: you look up a person at a company and spend credits to reveal their email (1 credit) or phone number (5 credits). Its pricing page, read on 2 November 2026, lists a free plan with 40 credits a month and paid plans billed in US dollars. AgentShed has not tested it.
Best forA small team that sells to other businesses, needs a handful of work emails or direct dials a month, and can pay in US dollars.
Watch out. Prices are in US dollars and credits run out, especially if you reveal phone numbers at 5 credits each. Lusha says a large share of its contacts are in the United States, so check UK coverage before you pay. Emailing the contacts it finds still has to comply with UK GDPR and PECR. AgentShed has not tested Lusha. The website button is an affiliate link.
Lusha is a B2B contact data platform. You search for people at companies, then spend credits to reveal a verified work email or a phone number. It works in a web workspace, a Chrome extension and an API, and connects to CRMs such as HubSpot and Salesforce. AgentShed has not tested it. Everything below is what lusha.com said on 2 November 2026.
How the pricing works. Lusha prices in US dollars. Its pricing page lists a Free plan with up to 40 credits a month, Starter at $49.90 a month ($37.45 a month billed annually), Pro at $69.90 ($52.45 annually), Premium at $399.90 ($299.95 annually), and a custom Scale plan. The page's own listing gives about 400, 600 and 3,400 credits a month for Starter, Pro and Premium. Lusha's help centre lists one seat on Starter, two included on Pro, five on Premium, and unlimited on Scale.
What a credit buys. Revealing a verified email costs 1 credit and revealing a phone number costs 5. Revealing both is up to 6. Searching and filtering cost nothing, and looking again at a contact you have already revealed is free. On monthly plans, unused credits roll over up to twice your monthly allowance. On annual plans the full year of credits arrives up front. Free plan credits reset each month and do not roll over.
The free plan. Lusha says the free plan needs no credit card. At the listed rates, 40 credits is 40 email reveals, or 8 phone numbers. It is a permanent monthly allowance, not a time-limited trial.
UK use. Lusha says it has more than 515 million contacts, with about 132 million in the United States. It does not say how many are in the UK on the pages we read. It says it is GDPR and CCPA compliant and lists its certifications on its trust centre, and those are Lusha's claims that AgentShed has not checked. Having a contact's work email does not by itself make it lawful to send them marketing. UK GDPR and the Privacy and Electronic Communications Regulations (PECR) still apply to you. See the ICO's business-to-business marketing guidance.
Before you pick it. Work out how many contacts you need a month and whether you need phone numbers, because phone numbers use credits five times as fast. Test a few real UK contacts on the free plan first. Check whether VAT is added at checkout, and note that you pay in dollars. For the longer write-up, read Lusha review for UK small businesses.
The website button is an affiliate link when paid surfaces are on. The pricing button is the ordinary pricing page. A commission does not buy a verdict.
Is Lusha worth it for a small business?
VerdictA small team that sells to other businesses, needs a handful of work emails or direct dials a month, and can pay in US dollars.
Pros
- A small team that sells to other businesses, needs a handful of work emails or direct dials a month, and can pay in US dollars.
Limits
- Prices are in US dollars and credits run out, especially if you reveal phone numbers at 5 credits each.
- Lusha says a large share of its contacts are in the United States, so check UK coverage before you pay.
- Emailing the contacts it finds still has to comply with UK GDPR and PECR.
Lusha pricing in the UK
No playbook records a cost for Lusha yet. The table repeats lines already stored for this page. Check the pricing page before you pay.
| Topic | Detail |
|---|---|
| Best for | A small team that sells to other businesses, needs a handful of work emails or direct dials a month, and can pay in US dollars. |
| Limit | Prices are in US dollars and credits run out, especially if you reveal phone numbers at 5 credits each. Lusha says a large share of its contacts are in the United States, so check UK coverage before you pay. Emailing the contacts it finds still has to comply with UK GDPR and PECR. AgentShed has not tested Lusha. The website button is an affiliate link. |
| Pricing | Read 2 November 2026, in US dollars a month: Free 40 credits; Starter $49.90 ($37.45 billed annually); Pro $69.90 ($52.45 annually); Premium $399.90 ($299.95 annually); Scale custom. |
| Free option | A free plan with up to 40 credits a month. Lusha says it needs no credit card. Unused free credits do not roll over. |
| Credits | Lusha's pricing page lists 1 credit to reveal an email and 5 credits to reveal a phone number. Searching and filtering do not cost credits, and viewing a contact you have already revealed is free. |
| Testing | AgentShed has not tested Lusha or revealed a contact with it. Every fact here comes from lusha.com pages read on 2 November 2026. |
GBP figures are a budgeting conversion at £1 = $1.33 and €1 = £0.86, rounded to the nearest pound, fixed for this edition on 24 October 2026. They are not a live rate and not a quote. Vendor list prices are usually quoted before tax.
Lusha alternatives
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Playbooks using Lusha
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Questions
How much does Lusha cost?
On the pricing page we read on 2 November 2026, every price is in US dollars a month. Free is $0 with 40 credits. Starter is $49.90 a month, or $37.45 a month billed annually, for about 400 credits a month. Pro is $69.90, or $52.45 billed annually, for about 600 credits. Premium is $399.90, or $299.95 billed annually, for about 3,400 credits. Scale is custom. Check whether VAT is added at checkout.
What do 40 free credits get you?
At Lusha's listed rates, 40 credits is 40 email reveals, or 8 phone numbers, or a mix such as 20 emails and 4 phone numbers. Lusha's own pricing page says the free plan gives up to 40 credits a month plus basic prospecting features, the browser extension and CRM integrations. Free credits do not roll over.
Is the free plan permanent?
Lusha describes it as a free plan with up to 40 credits a month, not a time-limited offer. Paid plans renew automatically, and Lusha says you can cancel in your account settings and keep your credits until the end of the billing period.
Does Lusha work for UK contacts?
Lusha says it holds more than 515 million contacts worldwide, including about 132 million in the United States. That leaves the UK share unstated on the pages we read. We have not checked UK coverage, so use your free credits on a handful of UK contacts you actually need before you pay for a plan.
Do UK GDPR and PECR apply?
Yes, when you use contact details to email or phone people in the UK. Lusha says it is GDPR and CCPA compliant and lists its certifications on its trust centre, but that does not decide whether your own outreach is lawful. The ICO's guidance on business-to-business marketing explains the rules, and it is not legal advice from AgentShed.
Is the website button an affiliate link?
Yes, when paid surfaces are on. It uses AgentShed's Lusha programme URL and rel sponsored, and the note beside it says affiliate link. The pricing button stays on Lusha's ordinary pricing page. A commission does not buy a verdict.
Has AgentShed tested Lusha?
No. AgentShed has not tested Lusha, revealed a contact with it, or checked how accurate its data is. This page reports what Lusha's own pages say, read on 2 November 2026. Where Lusha makes a claim, this page says Lusha says it.